Drive Traffic - and Success - With Proven Search Strategies!
Optimize both organic and paid search strategies to maximize web traffic, increase conversion rates and decrease the cost of customer acquisition. The second course in USF's online Master Certificate in Internet Marketing program, Search Engine Marketing & Usability focuses on customer behavior and its implications on website design and search engine marketing (SEM), including search engine optimization (SEO). This course also reveals how the latest rules and regulations of Internet marketing can be leveraged to protect company assets and grow customer relationships.
Led by some of today's most accomplished interactive pioneers, this essential online marketing course not only imparts critical insights and practical techniques, but it also reviews the core components of the certification exam. By the end of this eight-week class, you'll come away with a valuable new credential from a prestigious university - along with the AdWords knowledge to become Google-certified as a Qualified Individual. Google Advertising Professionals
Who Should Register?
Search Engine Marketing & Usability is perfect for anyone looking to fine-tune their website strategy, master search engine marketing and/or prepare for Google Advertising Professional certification. It will help novice web marketers expand their skills and knowledge, while seasoned professionals will learn how to optimize their online presence and marketing efforts. The multi-course internet marketing certificate program is especially beneficial for professionals working for a traditional or interactive agency or corporate marketing department, as well as Internet entrepreneurs and anyone looking to move into an exciting and rewarding new career. | 
