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Business and Management

Bachelor of Science in Business/Marketing

In today's fast-paced business world, you need problem-solving and critical thinking skills-as well as the latest knowledge and techniques. At University of Phoenix, you learn from instructors who have substantial experience in the fields they teach. So whether you're studying accounting or administration, management or marketing; you'll receive a real-world education that can help you achieve your goals.

The Bachelor of Science in Business with a concentration in Marketing is designed to develop students' creative, analytical and leadership skills. Coursework within this concentration examines sales management, buyer behavior, advertising, market research, and marketing to the international arena. Students learn to identify customers and customer needs, communicate product and service information, and develop and use marketing strategies.

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