This program provides students with an extensive business background, focusing on principles of marketing. Specialized courses provide the foundation for students to begin careers in retail management, sales, advertising, and many other related industries.
Skills, Tasks & Knowledge of the Job
- Basic business principles, including economics, accounting and finance
- Composition and presentation skills
- Marketing and advertising fundamentals
- Tools: desktop computer, office suite software (Word, Excel, PowerPoint)
Typical Work Environments
- Retail environments
- Marketing, PR and advertising agencies of all sizes
- In-house corporate marketing departments
- Companies and organizations that require sales associates
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