Marketing is an exciting field that requires a broad grasp of many subjects. Our career-focused curriculum explores these subjects in fascinating detail. You'll learn about advertising, sales promotion, retail merchandising, business management, corporate communications, Internet marketing, public relations and more. You'll also study psychology, consumer behavior and personal selling and learn how to take a product from conception through production to distribution.
Marketing expertise is highly valued in businesses and organizations of all kinds. With a Marketing Associate Degree, professionals may manage sales efforts, make advertising decisions, develop marketing strategies and more. The work is challenging and creative. You could focus your career on a high-growth niche such as:
- Minority marketing
- Educational marketing
- Non-profits
- Brand management
- Entertainment industry
- High-techs
- Political fundraising
- Internet marketing
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