Internet marketers coordinate the efforts of programmers, advertisers, marketing and sales staff to ensure that an organization's products and services are promoted effectively and creatively to website visitors and email recipients. Our comprehensive course begins with basic marketing and advertising principles. Next you'll learn about targeting specific consumer audiences, building an e-business, online promotional strategies, website navigation, using technology to maintain customer services, security issues and much more.
Internet marketers are team players. They often interact with sales, marketing, advertising and information technology departments. On a typical day they may perform one or more of the following activities:
- Oversee website development
- Conduct an online survey
- Modify an online ad
- Test an email strategy
- Develop an email campaign strategy
- Create custom banner ads
|
